In a surprising move, Nike has decided to remove Tiger Woods’ iconic TW logo from their shoes. This decision comes as golfer Tommy Fleetwood was seen sporting the Tiger 13s, a shoe model associated with Woods, priced at $250.00.The TW logo has been synonymous with Tiger Woods’ brand for years, appearing on his signature Nike apparel and footwear. However, with Woods’ future in professional golf uncertain due to his recent accident and ongoing recovery, Nike seems to be shifting its focus.
Tommy Fleetwood’s choice to wear the Tiger 13s at a recent event has sparked speculation about the future of the TW brand. Some believe that Nike may be distancing itself from Woods as it looks to promote other athletes, such as Fleetwood, who has been making a name for himself in the golfing world.Woods’ impact on the sport and the Nike brand cannot be understated. His partnership with Nike has been one of the most successful and enduring in sports history, with numerous signature products bearing his name. However, with Woods’ playing future uncertain, it seems Nike is making strategic decisions about its branding and product lineup.
The Tiger 13s, worn by Fleetwood, have been praised for their performance and style, further highlighting the appeal of Woods’ brand beyond just his name. Whether this move by Nike signifies a permanent change or a temporary shift remains to be seen. However, it is clear that the legacy of Tiger Woods in golf and in branding will continue to be felt for years to come.
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