Jon Rahm’s LIV Golf team, along with four others, have confirmed they have hired new general managers for the 2025 campaign.
Rahm’s Legion XIII will have Jeff Koski assuming the responsibility for daily operations, sales, marketing and player relations.
Koski previously served as the senior vice president of golf at SPORTFIVE.
According to a press release issued by LIV, Koski will also have a significant role in signing new players.
LIV are expected to go on a recruitment drive after their third season concludes later this month
GolfMagic have already taken a look at which golfers on the PGA Tour could be targeted.
Aside from Koski, four other general managers have been announced
Nick Adams, the former vice president of strategic partnerships at WME/IMG, has joined Cameron Smith’s Ripper.
Former Tennis South Africa chief executive and current ATP Tour vice president Richard Glover will join Louis Oosthuizen’s Ripper.
Die-hard Cleeks fans will be delighted to hear Jonas Mårtensson, former Minecraft CEO, will be the new general manager.
And Martin Kim, an esports expert, will link up with Kevin Na’s Cleeks.
A spokesperson for LIV Golf said: “LIV Golf has announced the official hires of five team general managers who bring decades of leadership and business experience from across sports, entertainment and media industries.
“Each team’s general manager role will manage the operational and strategic aspects of their teams, including daily operations, sponsorship sales, marketing, and player relations.
“Boasting extensive backgrounds from baseball, golf, tennis, and esports, these leaders will focus on leveraging their experience to set strategic direction and build sustained growth and long-term success, both on and off the course.
“On par with LIV Golf’s mission to grow the game globally, these new leaders represent five different countries – Australia, Korea, South Africa, Sweden, and the United States.”
LIV Golf will conclude their third season later this month.
The aforementioned Rahm will go head-to-head with Joaquin Niemann for the individual title this weekend in Chicago.
The LIV Golf Dallas Team Championship will take place over 20-22 September.
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